The short version: I collect the information you give me so I can help you buy or sell a home. I don't sell it. I never share your mobile number or text message consent with anyone for their marketing. You can ask me to see, correct, or delete your information anytime.
Who this policy covers
This policy explains how Christian Perez, a California licensed real estate agent (DRE#01992184), brokered by Equity Union Real Estate (DRE #01811831) ("I," "me," or "us"), handles personal information collected through WWW.SELLWITHCAP.COM (the "Site") and through the forms, emails, and text messages connected to it.
What information I collect
Information you give me
- Your name, email address, phone number, and property address when you fill out a form (for example, to request a home value report, a cash offer, a market report, or to join my newsletter).
- Anything else you choose to share when you call, text, email, or book a time with me.
- Your text message consent choice, including the date and time you gave it.
Information collected automatically
- Basic technical information such as your browser type, device, pages visited, and the website that referred you, collected through cookies and similar tools.
- Marketing campaign details in the page address (such as "utm" tags) so I know which ads or posts brought you here.
- A spam check (Cloudflare Turnstile) that looks at signals from your browser to confirm a real person is submitting a form.
- Only if you tap Accept on the cookie bar: Google Analytics (which pages are visited and how people find the Site), the Meta Pixel (measures my Facebook and Instagram ads and shows them to people who visited the Site), and my CRM's tracking script (after you fill out a form, it adds the pages you visit to your contact record). If you tap Only Required, none of these load.
- A Cloudflare visit counter that counts page views without cookies and doesn't identify you.
How I use your information
- To respond to your request, such as preparing your home value report or cash offer.
- To follow up with you by phone, email, and, only if you agreed, text message.
- To send the newsletter or market reports you asked for.
- To run, protect, and improve the Site, including preventing spam and fraud.
- To meet legal, licensing, and recordkeeping requirements.
Text messages
If you check the text message box on a form, you agree to receive text messages from Christian Perez, Equity Union, about your request, your home, and real estate updates, including messages sent using automated technology. Consent is not a condition of any purchase or service. Message frequency varies. Message and data rates may apply. Reply STOP to opt out or HELP for help. See the text message terms for details.
Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties. The only companies that handle this information are the service providers that deliver the messages for me, and they may not use it for anything else.
Who I share information with
I don't sell your personal information. I share it only as needed to serve you:
- Service providers that run my tools, such as my customer relationship management system (GoHighLevel/LeadConnector), website hosting and security (Cloudflare), email, and home search services. They may use your information only to provide their service to me.
- Google and Meta (Facebook and Instagram), only if you tap Accept on the cookie bar. They receive the pages you visit and details about your browser, and may use it under their own privacy policies, including for advertising.
- My brokerage, Equity Union, which supervises my real estate business as required by California law.
- People involved in your transaction, such as lenders, escrow, title, and inspectors, but only when you're working with me on a purchase or sale and it's needed for your transaction.
- When required by law, to respond to legal process, or to protect rights and safety.
Your California privacy rights
If you're a California resident, you have the right to:
- Know what personal information I've collected about you and how I use and share it.
- Delete personal information I've collected from you, with some legal exceptions (for example, records I'm required to keep for a real estate transaction).
- Correct inaccurate personal information.
- Opt out of the sale or sharing of your personal information. I don't sell it. If you tap Accept, the Meta Pixel may count as "sharing" for advertising under California law. To opt out, open Cookie Settings at the bottom of any page and tap Only Required, or turn on Global Privacy Control in your browser.
- Not be discriminated against for using any of these rights.
To make a request, email cap@sellwithcap.com or call 818.237.2600. I'll confirm your request and may need to verify your identity before responding. You can use an authorized agent to make a request for you.
Global Privacy Control and Do Not Track: I honor Global Privacy Control signals as a request to opt out of sale or sharing. When your browser sends a Global Privacy Control signal, the Google, Meta and CRM tracking never loads. The Site doesn't respond to Do Not Track signals, so use Cookie Settings or Global Privacy Control instead.
Every marketing email includes a way to unsubscribe. Unsubscribing from email doesn't stop text messages, and replying STOP to a text doesn't stop email. You can opt out of each separately.
How long I keep information
I keep personal information as long as needed to serve you, and as long as California real estate law and my brokerage's recordkeeping rules require. I delete or de-identify it when it's no longer needed.
How I protect information
I use reasonable safeguards, including encrypted connections and access controls on the tools that store your information. No system is perfectly secure, so please don't send sensitive financial information, like bank account or wire details, through the Site's forms.
Children
The Site is not meant for anyone under 16, and I don't knowingly collect information from them.
Links to other websites
The Site links to other websites, such as city, school district, and business pages. Their privacy practices are their own, so please read their policies.
Changes to this policy
If I change this policy, I'll update the effective date at the top of this page.
Contact me
Christian Perez, Realtor®
4404 W Riverside Dr Ste D, Burbank, CA 91505
cap@sellwithcap.com
818.237.2600